Movie-lovers put more research into film choices than dating

Brits take movie research more seriously planning for a date or a job interview.

A new study has found 78% of Brits spend up to an hour pouring over reviews before settling on their film watching decision,and 74% will study trailers for the same duration, but only 35% spend the same amount of time prepping for their date and 36% will use 60 minutes to prep for a job interview.

And that's not all, because although a holiday is the highlight of the year for many people, just 39% of those surveyed would spend up to an hour choosing their break.

The Sky Cinema study found that typical movie night research also involves reading the storyline for 66% of those surveyed, knowing who the cast is (33%) and, for 11%, it's essential to know just how long a movie lasts before they start watching.

25-34 year olds spend the most time putting in their research and are more likely to row with a partner over the final choice, while over 65s dive straight in.

Sophia Ahmad, Chief Consumer Officer, Sky UK ROI said: “We know how much our customers love those goosebump moments when watching a film they’ve been waiting for - and we know choosing one can involve serious research. This new exclusive partnership with Vue will give Sky Cinema customers the chance to watch a movie on the big screen at no extra cost, all while still being able to enjoy an unrivalled line-up of blockbusters and Sky Originals on their sofas at home”.