Marching Powder is off to a great start in the UK & Ireland, grossing £1,076,027 and ranking as the 3rd most popular film at the UK & Irish box office this weekend. With many cinemas sold out across the country before opening, early indications are that the film is estimated to gross the equivalent of the film’s £1.6m net budget in its first week.
The film marks the long-anticipated reunion of acclaimed director Nick Love (The Business, The Sweeney, The Football Factory, The Firm, TV’s Bulletproof) and national treasure Danny Dyer (TV’s EastEnders, The Football Factory, The Business, Human Traffic).
Set in the irreverent and profane world of cult classic The Football Factory, MARCHING POWDER is a hilarious, poignant and action-packed big screen comedy-drama. The film follows the story of Jack Jones (Danny Dyer), an aging, drug-taking football hooligan who feels increasingly irrelevant in today’s society as he struggles to keep his family together. Hooked on drugs and adrenaline; and struggling to resist the pull of his firm of fellow football fans, Jack is arrested after some violent matchday exploits and given six weeks to turn his life around, or else face a long spell in prison.
Juggling his marriage, his mates, his hard-nut bully of a father-in-law, and his unhinged 25-year-old brother-in-law, Jack tries to get his life back on track, but his world slowly starts to spiral out of control. Can Jack overcome his inner demons, or is he heading for jail?
Commenting on the opening weekend, Zygi Kamasa, CEO of True Brit Entertainment and executive producer on the film said:
“The great start to MARCHING POWDER’s release reflects a growing demand from British audiences to see original British stories on the big screen regardless of budget. Costing less than £1.6m net to make, this is a remarkable achievement. Spending significantly less than the studios on advertising, we focused on a bold and highly personalized social media campaign in place of any TV ads, making the result at the box office even the more remarkable. The film is resonating with the audience that it was made for and we were delighted to see sold-out cinemas this weekend as both men and women came to see this film, showcasing the power of ambitious, independent British filmmaking.”
